SEO in Higher Education: An Often Overlooked Opportunity


In an effort to engage more fans on Facebook, reap more retweets and pin every pretty picture we see, are we in higher education ignoring the digital tactic with the greatest potential for all of us?

 

Meta descriptions, keyword analysis, and inbound links are not sexy phrases often uttered in higher education circles, but perhaps it’s time they should be.

 

It’s time we got serious about search engine optimization (SEO).

 

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