Lead Generation Programs

Combine the power of display advertising with the lead generation of direct-response marketing.


Overview: Whether for K-20 or exclusively higher ed, a webinar is a strong, interactive program that can bring you brand recognition, prestige in the marketplace, and highly qualified leads while simultaneously providing a tremendous service to educational technology leaders.
Content: As a primary feature of an eSchool Media website, our webinars are custom built and designed around a topic chosen by you and our staff with you as the exclusive sponsor.
Leads: Weekly leads sent to sponsor


Educator’s Resource Center

Overview: An Educator’s Resource Center is a micro-site providing a rich array of information — such as news, research, white papers, case studies, and best practices — centering on a topic of major interest to education decision makers. The sponsor’s banners populate the perimeter of the micro-site, so clients benefit from both branding and lead generation as aggressive marketing campaigns drive traffic to individual ERCs.
Content: Work with the award-winning team of eSchool Media to develop a customized topic for your microsite. Then add high-quality service content of your own choosing to reports written by eSchool Media editors.
Leads: Depending on the sponsorship type, options include full contact information, with eMail addresses, on all registered eSchool News visitors to the ERC. Visitor data are delivered weekly.


White Paper Library

Overview: Present your valuable white papers and case studies to the elite buyers of eSchool Media. You’ll receive weekly lead reports – including full contact information – on any education technology decision maker who has visited your white paper or case study during the past week.

Your white paper or case study will be hosted in the eSchool Media White Paper Library,” presented among the “Resources” accessed from the front page of our trio of critically acclaimed websites – eSchool News (K-20), eCampus News (Higher Ed), and eClassroom News (Teachers). Your white paper or case study will be promoted to the audiences of eSchool Media via our “This Week” series of eMail newsletters, in “Tools for Schools,” and through a “White Paper Update” issued on or about the 26th of each month alerting education decision makers to the resources now available in the eSchool Media White Paper Library.



Special/Publisher’s Reports

Overview: By bundling our award-winning presentation with your important sales message, your eSchool Media Special Report or Publisher’s Report showcases your mission to a receptive audience of school and college technology decision makers. The eSchool Media Report may appear in the eSchool News Publication Network (K-20), the eCampus News Publication Network (Higher Ed), or both.
Distribution: In addition to inclusion in a selected eSchool Media publication or publications, your sponsored eSM Report is prominently featured on one or more of our award-winning websites. Reprints are also provided for your exclusive distribution.
Leads: Weekly leads sent to sponsor


Custom Publishing

Overview: Utilize the award winning talent of eSchool Media for your special publishing needs. Ask you sales rep today for specifics on your next project.
Samples: eSchool Media can help you with magazines, reports, white papers or other custom publishing projects.


List Rentals

Overview: A mailing list is only as good as the track record behind it. Now, eSchool Media, the leading education technology publishing and online content provider, has compiled a truly unique list of proven decision makers who have demonstrated an active interest in education and technology.
Description: eSchool Media customers include a wide-range of technical savvy professionals and decision makers in schools and universities across the country. Lists are available for both direct mail and email campaigns. All lists are for one-time use only unless otherwise negotiated. Lists can be segmented by title or geographic selections.