Experian: 44% of email opens occur on mobile devices

By smurik
January 22nd, 2013

New York— Forty-four percent of email opens occur on mobile devices, according to a survey from interactive marketing provider Experian Marketing Services.


The report, “Email Market Study: Acquisition and Engagement Tactics,” found more than 50% of email marketers responding currently optimize or plan to optimize their emails for mobile viewers.


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