In November, StrongMail Systems surveyed online more than 1,000 business executives across a variety of industries to determine their biggest digital marketing challenges in 2013 and their plans for 2014.
Of the executives surveyed, 65% plan to integrate email marketing with social media and 46% plan to increase email marketing spending on programs that drive social media-channel growth. Also, 56% of executives responding plan to increase their email marketing budget.
Social media paired with email as part of an overall strategy will be extremely effective, as integrating these two marketing tactics can provide a substantial ROI. There are a number of ways to make this happen—the two most significant are centered on data and content.
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