Your content, labeled as Sponsored Content, seamlessly integrates
with editorial content on our websites, and is promoted to our audience of decision makers and stakeholders online,
in our eNewsletters, and through other traffic-driving initiatives.
Recent research indicates the following:
- 25% more decision makers view native ad placements compared with traditional branding ads.
- Decision makers looked at native ads 2% more than editorial content, and spent the same time viewing.
- Native ads registered 18% higher lift in purchase intent than banner ads.
What you get:
- Premium promotion of your article in our email newsletters.
- Full-text of article on eSchoolNews.com or eCampusNews.com.
- Social sharing tools included on your article.
- Content presented similarly to our editorial, but byline will state “Content Provided by Sponsor” to maintain transparency and trust with our audience.