Digital Marketing & Custom
Content Services for Education

We deliver integrated and targeted marketing programs,
while achieving better returns on your marketing investment.

 

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eSchool Media is the leader in education technology content performance.
Our focus on forward-thinking original news and content delivered every day based on our readers’ preferences is a key to successful marketing campaigns. Our readers trust our content and base their buying decisions on the solutions and innovations we cover.

eSchool Media drives exceptional digital marketing performance.
Our readers trust eSchool News and eCampus News as an independent voice because of our longevity and outstanding reputation in the industry. We’ve been cultivating an educational readership that spans every part of the school system for over 20 years. This relationship sets us apart and helps our digital marketing efforts for clients result in quality leads quick.

Quality content creates solutions & demand
It’s all about driving better marketing performance. We focus all our editorial and marketing performance on the combination of the core strengths of your product or service with current education trends and conversations to create ROI marketing programs to achieve a growing pipeline of leads for your sales team.

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eSchool News Audience Profile...

29% Senior/Executive Management

Titles Include: Superintendent, Assistant Superintendent, Deputy Superintendent, Associate Superintendent, Regional Superintendent, Education Service Agency Director, Education Department Official, Principal, Assistant Principal,Federal/State Program Director, State School Officer, Federal Official, District Administrator, Safety/Security Director, School Board Member, Governor’s Office Staff, Legislative Staff Member, School Business Official/Purchasing, Facilities Management, College/University Official and More.


21% IT/Technology Management & Library Media

Titles Include: CIO/CTO, IT Director, Instructional Technology Director, MIS Director, Network Administrator, Library Services Director, Librarian/Media Specialist, Technology Coordinator, Technology Director and More.


35% Curriculum & Academic Management

Titles Include: Curriculum Director, Subject Area Supervisors & Instructors for Mathematics, Reading, Science, English/Language Arts, Social Studies, Languages, Trades, Business, Special Education Director, Directors/Coordinators of Gifted, Special Education, Vocational Education, Professional Development, Director of Guidance and More.


15% Consultants, Vendors & Others Allied
to the Ed-Tech Industry


eCampus News Audience Profile...

30% Policy/Top Level Executive/ Manager

Titles Include:Academic Officer, Chancellor/President/CEO/ Provost, Chief Development & Planning, Director Branch Campus, Vice President, Policy/Top Level Executives & Mgr, Federal & State Official, State School Official


28% IT Director / Manager

Titles Include: CIO, CTO, Library/Media Director/Mgr, MIS & IT Director/Mgr


20% Administration/Administrative Management

Titles Include: Administration & Operations, Admissions & Registrar, Business Administrator, Financial & Funding Director/Mgr, Safety & Security Director


21% Dean/Instructional/Faculty

Titles Include: Dean, Administrative Dean, Faculty Department Chair, Instructional & Curriculum Director


1% Other Job Titles not listed above

Titles Include: Non-Educator, Parent, Vendor, College/University Student, Other




Industry News & Opinions...

  • As seen on eSchool News
    June 22nd, 2018
    Beware: Your SIS might not be protecting student data
    By John Jennings
    digital media manager , Skyward
    When FERPA was signed into law by President Gerald Ford in 1974, “accessibility” meant “the key to the filing cabinet,” and an “information request” was either an in-person conversation or a bundle of paperwork. Now, nearly 50 years later, the entire context of the...

  • As seen on eCampus News
    June 20th, 2018
    How to digitally transform higher ed without coding
    By Ken McElrath
    founder and chief executive officer, Skuid
    Higher education has been on a tear in recent years, racing to digitize processes once held sacrosanct, such as libraries, curricula, and centuries of collections. But higher-ed institutions still struggle to keep pace with digital transformation in many core operational systems, particularly those managing...

  • As seen on eSchool News
    June 19th, 2018
    Can we design learning environments geared for maximum motivation?
    By Erin Werra
    writer, Skyward
    What can we learn from human psychology about designing learning environments geared for maximum motivation? Let’s start by identifying core human motivations using Maslow’s Hierarchy of Human Needs. Psychologist Abraham Maslow studied human motivation as a whole, rather than the discrete pockets of motivation...

  • As seen on eCampus News
    June 18th, 2018
    3 ways technology has evolved the lecture
    By Elisa Esposito
    senior manager, channel marketing higher education, Ricoh USA, Inc.
    Interactive flat panel displays (IFPDs) have become increasingly common in educational environments, thanks in part to the technology’s flexibility and ongoing evolution. IFPDs let us easily share information with more devices in more ways seemingly every day. As a result, university users are making...

  • As seen on eSchool News
    June 18th, 2018
    3 ways to promote grit via literacy instruction
    By Christina Pirzada, M.Ed.
    SEL program manager, Newsela
    J.K. Rowling. Bill Gates. Oprah Winfrey. These are no doubt names that most students recognize as successful. But what often goes overlooked is the perseverance needed to achieve success, and that successful people—including these household names—often overcome great obstacles. To that end, the conversation...

  • As seen on eCampus News
    June 13th, 2018
    The villain cheating students and faculty
    By Michael Hale
    vice president of education , VitalSource
    There is a pervasive villain that strikes at the very heart of higher education. Its wound is painless yet powerful; victims don’t even know their academic life has been crippled until it’s too late. There has been much gnashing of teeth and angst about...

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