Digital Marketing & Custom
Content Services for Education

We deliver integrated and targeted marketing programs,
while achieving better returns on your marketing investment.

 

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eSchool Media is the leader in education technology content performance.
Our focus on forward-thinking original news and content delivered every day based on our readers’ preferences is a key to successful marketing campaigns. Our readers trust our content and base their buying decisions on the solutions and innovations we cover.

eSchool Media drives exceptional digital marketing performance.
Our readers trust eSchool News and eCampus News as an independent voice because of our longevity and outstanding reputation in the industry. We’ve been cultivating an educational readership that spans every part of the school system for over 20 years. This relationship sets us apart and helps our digital marketing efforts for clients result in quality leads quick.

Quality content creates solutions & demand
It’s all about driving better marketing performance. We focus all our editorial and marketing performance on the combination of the core strengths of your product or service with current education trends and conversations to create ROI marketing programs to achieve a growing pipeline of leads for your sales team.

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eSchool News Audience Profile...

29% Senior/Executive Management

Titles Include: Superintendent, Assistant Superintendent, Deputy Superintendent, Associate Superintendent, Regional Superintendent, Education Service Agency Director, Education Department Official, Principal, Assistant Principal,Federal/State Program Director, State School Officer, Federal Official, District Administrator, Safety/Security Director, School Board Member, Governor’s Office Staff, Legislative Staff Member, School Business Official/Purchasing, Facilities Management, College/University Official and More.


21% IT/Technology Management & Library Media

Titles Include: CIO/CTO, IT Director, Instructional Technology Director, MIS Director, Network Administrator, Library Services Director, Librarian/Media Specialist, Technology Coordinator, Technology Director and More.


35% Curriculum & Academic Management

Titles Include: Curriculum Director, Subject Area Supervisors & Instructors for Mathematics, Reading, Science, English/Language Arts, Social Studies, Languages, Trades, Business, Special Education Director, Directors/Coordinators of Gifted, Special Education, Vocational Education, Professional Development, Director of Guidance and More.


15% Consultants, Vendors & Others Allied
to the Ed-Tech Industry


eCampus News Audience Profile...

30% Policy/Top Level Executive/ Manager

Titles Include:Academic Officer, Chancellor/President/CEO/ Provost, Chief Development & Planning, Director Branch Campus, Vice President, Policy/Top Level Executives & Mgr, Federal & State Official, State School Official


28% IT Director / Manager

Titles Include: CIO, CTO, Library/Media Director/Mgr, MIS & IT Director/Mgr


20% Administration/Administrative Management

Titles Include: Administration & Operations, Admissions & Registrar, Business Administrator, Financial & Funding Director/Mgr, Safety & Security Director


21% Dean/Instructional/Faculty

Titles Include: Dean, Administrative Dean, Faculty Department Chair, Instructional & Curriculum Director


1% Other Job Titles not listed above

Titles Include: Non-Educator, Parent, Vendor, College/University Student, Other




Industry News & Opinions...

  • eSchool Media
    October 15th, 2018
    How to prepare for strong enrollment in 2019
    By Jacqueline Hammond
    senior director of marketing and enrollment services, Blackboard
    It’s here, the moment of truth–Fall 2019 numbers are rolling in. The time when you find out whether all the work that you put into recruitment paid off. Whether you’re flat, up, or down in enrollment, now is the time to review what worked...

  • eSchool Media
    October 15th, 2018
    A Q&A about why tech alone won’t save education
    By Matthew Glotzbach
    chief executive officer, Quizlet
    Q: What are some of the largest problems/challenges plaguing educators today? A: Fundamentally, the biggest problem in education is how we train, recruit, and pay teachers. Teaching should be celebrated, and the best and the brightest should be attracted to education as one of...

  • eSchool Media
    October 8th, 2018
    6 resources for college that will give learners a head start at work
    By Andrew Geant
    co-founder and chief executive officer, Wyzant
    Given the climbing cost of college for today’s students, universities as a whole and instructors individually are feeling increasing pressure to offer concrete and practical value for their students. One way to do this is to curate a technology stack that not only facilitates...

  • As seen on eSchool News
    October 1st, 2018
    4 keys to building an equitable STEM program
    By Joel Jacobson
    co-founder, Defined Learning
    This year in schools across the nation, approximately 136,000 students took advanced placement (AP) computer science, a 31 percent increase from last year. This group included a record number of female and minority students, but girls still only accounted for 28 percent of students...

  • As seen on eSchool News
    September 25th, 2018
    10 ways administrators should be collaborating with their librarians
    By Nader Qaimari
    president, Follett School Solutions
    Whether a principal, superintendent, head of technology, or head of curriculum, there is likely a gem of a resource among your staff who could push your Future Ready agenda forward. Long gone are the days when librarians were simply the “keeper of books,” and...

  • As seen on eSchool News
    September 24th, 2018
    Introducing the EdLeader Personality Test
    By John Jennings
    digital media manager, Skyward
    Personality tests are fun. Some people derive valuable insights from them. Others simply use them to validate what they already know about themselves. Most just like to see which category they fall in so they can compare, contrast, and laugh about it with others....

  • As seen on eCampus News
    September 17th, 2018
    OER planning 101
    By Bruce Schneider & Nichole Karpel, Ed.D.
    vice president of business engineering; curriculum innovator , Ambassador Education Solutions
    Open educational resources (OER) are gaining momentum among stakeholders in higher education. From students to faculty to administrators, the benefits of OER can help offset the rising costs of traditional textbooks....

  • As seen on eCampus News
    September 12th, 2018
    Get on board with data integration
    By Regina Kunkle
    vice president, state & local/higher education (SLED) , SAP
    The modern, public university is arguably facing more strain than ever before—both from outside and inside its walls. Marked by new competitors and declining funding, the state of today’s higher-ed marketplace has driven more public universities to turn to technology as a holy grail...

  • As seen on eCampus News
    September 10th, 2018
    How AI will shape the university of the future
    By Andrew King
    machine learning developer, Ellucian
    In light of the fact that only 59 percent of students who begin pursuing a four-year degree at a higher-ed institution graduate within six years, many in the industry are seeking innovative ways to improve student outcomes....

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