Email marketing is not automatically considered an inbound tactic in the way social media or SEO are. However, by integrating engaging content into emails sent to subscribers who have asked to hear more information, it can be. Plus, promoting email content across inbound channels (and vice versa) breaks down content silos and brings together two powerful forces of marketing by combining their assets.
Delivering highly relevant content is a top priority for many marketers with 72% of B2B marketers reporting it to be as well as 68% of B2C marketers, according to the 2012 MarketingSherpa Email Marketing Benchmark Report.
Daniel Burstein, Director of Editorial Content, MECLABS, and I hosted a recent webinar, “Email Marketing: 3 Tips for Producing Engaging Email Content” sponsored by Return Path, which explains this issue, and sheds light on the topic of inbound email.
Read more at Marketing Sherpa