Industry News & Opinions from eCampus News:

August 17th, 2018

3 ways colleges are using technology to help students borrow less

By Gregg Scoresby
chief executive officer, CampusLogic
Earlier this month, a group of six senators introduced a bill designed to help prevent unnecessary student loan debt by encouraging greater transparency. The “Know Before You Owe Act” would, among other features, require colleges to counsel students on financial aid before they agree to...
August 13th, 2018

10 ways colleges use analytics to increase student success

By Georgia Mariani
principal product marketing manager for education, SAS
The success of higher education institutions depends on the ability to excel across the student life cycle. Regardless of the type, size, or focus of a college or university, they all strive to attract and enroll high-quality students, retain and graduate students, and maintain...
August 7th, 2018

The secret to edtech adoption? Make it easy

By Elisa Esposito
senior manager, channel marketing higher education, Ricoh USA, Inc.
Today’s traditional college students come from the generation of digital natives, meaning they are generally incredibly fast learners when it comes to new technologies. However, that also means they have discerning technological tastes, especially when it comes to user experiences. You can outfit your...
July 30th, 2018

3 smart marketing strategies to boost student engagement and retention

By Clayton Dean & Virginia Bagley
co-founder and chief operations officer, senior consultant and partner, Circa Interactive, Bluestocking Education
There’s a problem that every institution faces, no matter its level of size or ranking: keeping students engaged, excited, and, most importantly, enrolled. As increasing competition crowds the higher education marketplace, two questions continue to plague enrollment management personnel: How do we capture the...
July 25th, 2018

Using workforce data to improve student outcomes

By Rob Sparks
chief marketing officer, Campus Management
So, what do you want to be when you grow up? This seemingly innocuous question gets pretty weighty for college students as they make the decisions that could easily determine their life’s trajectory. And while some students are clear on their career choices, others...
July 19th, 2018

Is web filtering ever appropriate for higher ed?

By Lysa Myers
security researcher, ESET
Halls of learning are places for learning and exploration. They are also a treasure trove of sensitive and valuable information, making them prime targets for attack by cybercriminals. In an environment where people are rightly sensitive about surveillance or limitation, is it ever an...
July 16th, 2018

How to develop soft skills in the digital age

By Jeff Lewis, Ph.D.
founder and chief product officer, YouSeeU
With the rise of automation, organizations worldwide have made soft skills like communication, collaboration, and critical thinking a top priority. To work successfully alongside machines, recent grads and the current workforce must rely on what makes them uniquely human....
July 9th, 2018

5 things every college must know about cloud computing

By Keith Rajecki
senior director of solutions, Oracle Global Education and Research
On the banks of the Ohio River sits a small school called Shawnee State University. With 3,800 students, it might not be a well-known campus in the nation. But it is quietly leading the charge in a movement to use cloud technology to limit...
July 2nd, 2018

The single biggest mistake universities make when going online

By Furqan Nazeeri
partner, ExtensionEngine
U.S. News and World Report recently published its ranking of the best online MBA programs. The list featured 284 schools with online master’s degree programs in business administration. In December 2017, this number was 251, meaning 33 new online MBA programs were launched in...
June 25th, 2018

Could an up-and-coming technology make your campus stand out?

By Jami Milner
national account manager for education, NEC Display Solutions of America, Inc.
4K resolution—also known as ultra-high definition (UHD)—is a fast-growing technology, with use of 4K content expected to increase from around 10 percent today to almost 40 percent in 2020. It was a trending topic at the recent InfoComm and UBTech conferences in Las Vegas, where higher...
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