Industry News & Opinions from eCampus News:

September 17th, 2018

OER planning 101

By Bruce Schneider & Nichole Karpel, Ed.D.
vice president of business engineering; curriculum innovator , Ambassador Education Solutions
Open educational resources (OER) are gaining momentum among stakeholders in higher education. From students to faculty to administrators, the benefits of OER can help offset the rising costs of traditional textbooks....
September 12th, 2018

Get on board with data integration

By Regina Kunkle
vice president, state & local/higher education (SLED) , SAP
The modern, public university is arguably facing more strain than ever before—both from outside and inside its walls. Marked by new competitors and declining funding, the state of today’s higher-ed marketplace has driven more public universities to turn to technology as a holy grail...
September 10th, 2018

How AI will shape the university of the future

By Andrew King
machine learning developer, Ellucian
In light of the fact that only 59 percent of students who begin pursuing a four-year degree at a higher-ed institution graduate within six years, many in the industry are seeking innovative ways to improve student outcomes....
September 4th, 2018

5 technologies that will help colleges meet digital-age students’ expectations

By Keith Rajecki
senior director of solutions, Oracle Global Education and Research
Most students entering college have grown up with digital technology. It touches nearly every aspect of their lives, and they view it as a critical requirement for a quality education. So, it should come as little surprise that students expect advanced technology at the...
August 21st, 2018

IoT on campus: where it is and how to secure it

By Lysa Myers
security researcher, ESET
If you’re paying attention to the development and proliferation of “smart devices,” it can seem like they’re everywhere: internet-connected thermostats, cars, vending machines, surveillance cameras, televisions, fitness devices, and even light bulbs. But the omnipresence of tiny, embedded computers in everyday devices also has...
August 17th, 2018

3 ways colleges are using technology to help students borrow less

By Gregg Scoresby
chief executive officer, CampusLogic
Last month, a group of six senators introduced a bill designed to help prevent unnecessary student loan debt by encouraging greater transparency. The “Know Before You Owe Act” would, among other features, require colleges to counsel students on financial aid before they agree to expensive...
August 13th, 2018

10 ways colleges use analytics to increase student success

By Georgia Mariani
principal product marketing manager for education, SAS
The success of higher education institutions depends on the ability to excel across the student life cycle. Regardless of the type, size, or focus of a college or university, they all strive to attract and enroll high-quality students, retain and graduate students, and maintain...
August 7th, 2018

The secret to edtech adoption? Make it easy

By Elisa Esposito
senior manager, channel marketing higher education, Ricoh USA, Inc.
Today’s traditional college students come from the generation of digital natives, meaning they are generally incredibly fast learners when it comes to new technologies. However, that also means they have discerning technological tastes, especially when it comes to user experiences. You can outfit your...
July 30th, 2018

3 smart marketing strategies to boost student engagement and retention

By Clayton Dean & Virginia Bagley
co-founder and chief operations officer, senior consultant and partner, Circa Interactive, Bluestocking Education
There’s a problem that every institution faces, no matter its level of size or ranking: keeping students engaged, excited, and, most importantly, enrolled. As increasing competition crowds the higher education marketplace, two questions continue to plague enrollment management personnel: How do we capture the...
July 25th, 2018

Using workforce data to improve student outcomes

By Rob Sparks
chief marketing officer, Campus Management
So, what do you want to be when you grow up? This seemingly innocuous question gets pretty weighty for college students as they make the decisions that could easily determine their life’s trajectory. And while some students are clear on their career choices, others...
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