Navigating the New Landscape of Higher Ed Marketing: Part 2
By Kevin Hogan June 12th, 2024
eCampusnews.com Content Director and host Kevin Hogan continues his conversation with Verlan Stephens, Managing Partner at Agile Education, about the dramatic changes higher education institutions face and how these developments impact their brands and operations.
The pair highlight the significant shift in marketing strategies, particularly the decline of traditional email campaigns and the rise of micro-targeting and digital advertising. Verlin shares valuable insights on how solution providers can adapt their approaches, emphasizing the importance of understanding specific audiences, leveraging engagement data, and crafting tailored messages that resonate deeply with educators.
About the Author:Kevin Hogan
Kevin is a forward-thinking media executive with more than 25 years of experience building brands and audiences online, in print, and face to face. He is an acclaimed writer, editor, and commentator covering the intersection of society and technology, especially education technology. You can reach Kevin at KevinHogan@eschoolnews.com