By Erik Sass, MediaPost Social media will be the most important technology channel used by companies to engage with their customers within three to
By Sal Tripi, MediaPost Marketers love positive metrics. High engagement rates, click-throughs, conversions — the better the numbers in these categories, the more likely
In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users
By Laura Devaney, Managing Editor U.S. educators spend much time touting the benefits of taking a global look at classroom technology, but many countries
In an effort to engage more fans on Facebook, reap more retweets and pin every pretty picture we see, are we in higher education ignoring
There is no denying it: the marketing funnel has had a good run. But after more than a hundred years of guiding marketing decisions, it’s
